While graffiti was long frowned upon, luxury brands are now elevating this popular art form from the streets to a new level of respectability. Dolce & Gabbana, Alexander McQueen, and Tod's are just a few of the many brands paying homage to street art. The result is capsule collections where pieces are adorned with illustrations or inscriptions, all imbued with a decidedly punk energy. It's a symbolic way of intertwining the subversive, underground spirit of the former with the artisanal expertise and heritage of the latter.
What these collections primarily reflect is a desire to challenge luxury standards by appropriating the aesthetic codes of this popular art form and opening themselves up to an arty audience. It's worth noting that this isn't the first time art and fashion have met for such high-profile collaborations.
We remember, among other things, the Louis Vuitton collections created in collaboration with contemporary artists such as Jeff Koons and Yayoi Kusama, which breathed new life into the French brand. The line between fashion and art is becoming increasingly blurred…
https://www.dolcegabbana.com/fr/
https://www.alexandermcqueen.com/en-us
https://www.tods.com/fr-fr/home.html
By Mathieu Clement