INFLATED COLLECTION

Mercedes Inflated Collection

What if a Mercedes airbag, once recycled, became a piece of streetwear? The German automaker made this possible by inviting designer Heron Preston to its workshops. A piece of cake for the designer who made a name for himself in 2016 with his 100% upcycled fashion show, and who shares the same values ​​as Mercedes-Benz regarding sustainable development.

LONGCHAMP REINVENTS ITSELF

Longchamp

MORE GREEN THAN EVER. Its trapezoidal shape is now iconic: almost 30 years ago, Longchamp's Le Pliage was born. Its leather flap and nylon canvas quickly made it a bestseller. For years, it was impossible to leave home without seeing a teenager or a mother with a Le Pliage bag hanging from her shoulder […]

BROWNS

BROWNS BROOK STREET_STAIRCASE

A FUTURISTIC AND ECO-FRIENDLY FLAGSHIP SHIP IN MAYFAIR

FROM STREET ART TO STREET STYLE

While graffiti was long frowned upon, luxury brands are now elevating this popular art form from the streets. Dolce & Gabbana, Alexander McQueen, and Tod's are just a few of the many brands paying homage to street art. The result is capsule collections where pieces are sometimes tattooed […]