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Japandi : Wedding at the antipodes

The word is at the top of all the style charts. But what is the Japandi that everyone is talking about? Marketing stunt or real creative find, zoom on a trend that mixes genres.

Scandinavian and Japanese styles were made for each other. Because of their obvious minimalist affinities and because between mix & match and bohemian chic, the fashion is for happy marriages. Seduced by a name as evocative as a good slogan, decorating brands were quick to claim to be Japandi, highlighting pieces in their catalogs that tick the boxes: natural materials (wood, bamboo, paper), neutral and matte colors, and a sober and rational design that multiplies the nods to the East. According to Juniqe, both cultures “celebrate the beauty of simple things and pay close attention to detail” while For Me Lab points out “similarities between Wabi Sabi and Hygge”.

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