On June 1, online shopping platform Yoox launched “HI GUY_Z!”, its new space designed specifically for Generation Z to find clothing styles that match them. Largely inspired by the fashion trends found on the various networks, HI GUY_Z! perfectly meets the expectations of young people who are increasingly connected.
Since its creation in 2000, Yoox has been offering eccentric and often colorful clothes from big brands or small independent designers. But with HI GUY_Z! more than a shopping site, Yoox offers “a place where members of Generation Z can express themselves and feel at home, designed as a true concept store, a mood board of images, suggestions and words from which they can draw inspiration to express [their] culture and [their] values in an authentic and real way.