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“Seta/Silk”: an ode to silk at the Ferragamo Museum

An enchanted world of resplendent colors is revealed in an ancient palace a few meters from the Ponte Vecchio in Florence. In the brand-new Salvatore Ferragamo Museum, an exhibition celebrates the silk scarves that made the Italian luxury house famous. From the earliest creations to the latest collections, the tour – designed as a virtual walk through the rooms of the Spini-Feroni palazzo – traces the history of the art of silk, a material that the house appropriated in the 1970s at the initiative of Fulvia Ferragamo, the founder’s daughter. From sketches to photos of scarves worn by celebrities, the exhibition highlights the combination of creativity and the mastery of ancestral skills that make Salvatore Ferragamo’s luxurious creations so special.