In terms of style, this new era is fully illustrated on social network platforms, such as TikTok or Instagram: more and more young men are wearing make-up, heels, dresses, and skirts, and more and more young women are dressing in large T-shirts, suits, or Bermuda shorts: a new aesthetic is emerging and spreading on digital media.
Faithful to its ability to capture the zeitgeist and promote the language of an era, fashion is no stranger to this movement, carried by designers such as Alessandro Michele at Gucci, Andrew Glass and his brand Non Gender Specific, the black queer American designer Telfar Clemens or Calvin Klein. Reflecting the questioning of traditional classifications, clothing reflects a new state of mind: being able to break free of gender boundaries, blurring the lines by dressing in women’s clothes for a man, or in men’s clothes for a woman, without losing any of her virility or femininity, defines the new aesthetics of “cool.”
Its dress codes, freed from their attachment to a gender, constitute a new market place that consumer brands were quick to invest in, such as H&M, which collaborated with Eytys to launch a capsule “no gender” collection.