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Large bay windows, raw materials and soft colors, refined furniture... It is in a sumptuous house with modern architecture that Valentino has decided to present its new cruise collection. However, the villa is entirely virtual! The place is inspired by the current home of Pierpaolo Piccioli, the house's artistic director, and anyone can visit it from their armchair.
Just like in a video game, the objects are interactive: the record player is activated to play the music selection, the phone sends a message... and the pieces of the collection on display can be purchased with a click. An immersion in the heart of Pierpaolo Piccioli's intimacy, as a new form of closeness that is welcome in times of social distancing.
