Large bay windows, raw materials and soft colors, refined furniture… It is in a sumptuous house with modern architecture that Valentino has decided to present its new cruise collection. However, the villa is entirely virtual ! The place is inspired by the current home of Pierpaolo Piccioli, the house’s artistic director, and anyone can visit it from their armchair.
Just like in a video game, the objects are interactive : the record player is activated to play the music selection, the phone sends a message… and the pieces of the collection on display can be purchased with a click. An immersion in the heart of Pierpaolo Piccioli’s intimacy, as a new form of closeness that is welcome in times of social distancing.