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Bottega Veneta deserts social networks

Radical! In this digital age, Bottega Veneta deleted its Facebook, Twitter, and Instagram accounts on January 6th, without any comment from Daniel Lee, the company’s artistic director.

A surprising strategic choice for this ultra-exclusive brand of the Kering group, which had managed to establish itself on Instagram by gathering a community of 2.5 million followers. The brand is maintaining its presence on Asian social networks, while the press and fans are eager to know the reasons behind this decision, especially since Bottega Veneta recently announced that it wanted to recruit a community manager. Publicity stunt or digital detox? One thing is certain: with this unexpected disappearance, the discreet Daniel Lee is becoming quite the star. Will digital “rarity” become the ultimate luxury?