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Alber Elbaz announces his return under the sign of innovation

During his step back from fashion, Alber Elbaz, former artistic director of Lanvin, was far from idle.

In November 2019, the talented designer announced the upcoming launch of his brand. Last November, one year after the announcement of this return, he unveiled the name of the label: AZ Factory. Extending the suspense, he then waited until January 4 to indicate that his first collection would be unveiled digitally on January 26, 2021 at 8.00 p.m., during the Spring-Summer 2021 Haute Couture Fashion Week. Alber Elbaz said that his “digital luxury brand”; will be based on “innovation, technology and, above all, [will] be a place to experiment and try out new ideas.” The countdown is on! 
Instagram : @azfactory