Veganism is becoming more and more popular in a world where environmental and food concerns are now seen as essential priorities. Advertised by stars like Beyoncé and Leonardo DiCaprio, veganism continues to grow in popularity. According to a study by The Vegan Society, the number of people following a vegan diet has increased by 350% in 10 years, and the demand for vegan products has increased by 257% between 2012 and 2016!
Veganism has evolved from being primarily about eating, into a way of life that now includes the wardrobe. Real vegans don’t just follow a diet: they dress vegan, they wear vegan shoes, vegan makeup… In short, they live vegan. The term “vegan”, although commonly used, did not officially enter the Larousse dictionary until 2015. As a reminder, veganism is defined as the refusal to consume any product from animals or their exploitation, including clothing.
But how to lead an entirely vegan lifestyle?
In regards to clothing, it is the nature of the materials used that determines whether or not the garment is vegan: neither wool, nor leather, nor fur, nor silk, nor feathers, nor duvet. Concerning cosmetics, the product must not only contain no animal products, but it must also be sulfate- and paraben-free, and the brand must guarantee that its products are not tested on animals. Thanks to their research, several fashion and cosmetics brands have been able to innovate and design new vegan materials to replace the animal-based materials previously used. However, we must remain vigilant because, unlike organic brands, there is no “vegan certification” regulated by law, which means that any brand can claim the designation. To help you find your way around, Acumen has selected a number of brands, allowing you to create the perfect all-vegan wardrobe.