Acumen Magazine: We came out of confinement a few months ago, how did you personally experience it?
Guendalina Litta: As all the events were cancelled or postponed, I took advantage of this time to create this book, which was in the planning stages during the confinement.
MA: This is your second book. What was your inspiration this time?
GL: I had produced a first book four years ago, The Art of Celebration, which was dedicated to the subject of celebration by highlighting beautiful realizations. I had in mind to make another one without giving myself a deadline. Then, once the pandemic came, we very quickly realized that many events were going to be cancelled. So, I called my photographer, Michaël Ferire, and Kate, the editorial director with whom I had already collaborated, to offer to work on a second book. This time, my idea was to pay tribute to all the people I work with. I already had the necessary photographs, notably thanks to Michaël Ferire, who has been following me for a few years. He takes all the photos of parties and behind the scenes. We managed to finish this book in three months. I wanted to show the inspiration that gives birth to my realizations, thanks to well-photographed shots of current installations, and also to reveal the backstage. Hence the title, Dream Makers: Bespoke Celebrations. The last page credits all the people I’ve worked with, because without them I wouldn’t have gotten very far!
MA: Can you tell us about your team? Who are the people involved in organizing these fabulous party decorations?
GL: I work with a wide variety of people and professions. First of all, it’s by exchanging with the client that we build a formalized project. From this base, I surround myself with the right people. A real alchemy must be created with these people. Of course, I have the people I work with regularly, but when we organize a party, we compose the team according to the project as we go along and according to the client’s wishes. I then look around me to find and choose these artisans. There are a thousand sources of inspiration. As I have been doing this job for decades, some craftsmen come to me, others send me their applications, and there are also chance encounters. You have to be curious: go and see exhibitions, stagings … I have also met fascinating artists on Instagram, which is the only social network I use. One thing leads to another and I discover artists that I then contact, and that’s how projects are born.
MA: How did you come to do this job?
GL: It happened totally by chance. I started when I was 16, as a joke, helping a friend who had asked me to organize a small party with her. Forty years ago, this profession didn’t exist. There wasn’t even the Internet! I started working with a caterer and then, one thing leading to another, with wonderful customers who trusted me, and I took off.
MA: Your achievements illustrate a prolific creativity: where does your inspiration come from? How do you conceive your projects?
GL: It come all by itself! I’m lucky, aren’t I? Actually, maybe out of habit, listening and going to places, inspiration comes to me right away. The important thing for me is to respect the place, because every place is different. I am also surrounded by people who understand me immediately. Alchemies are created, and that’s really important. It’s like a chef: you can give ten chefs the same recipe and the same products, but you will have ten different recipes. It’s also a job that requires listening: it’s essential to hear the client and understand their desires. The first thing I do when I start a project for a client is to go and see what universe they live in: even if a house has only one room, you can see the atmosphere right away: whether it’s tidy, whether the person likes memories, whether his decoration is loaded or not. You can thus subconsciously immerse yourself in the person’s lifestyle to create something that suits him or her. Then we guide the client and present him with a project. Sometimes it works and sometimes it doesn’t. It depends on people, on ourselves, and on the alchemies that are created or not.