Creating theatrical visuals from another world, French director Quentin Deronzier has developed over the years a unique taste for electric color palettes and surrealist concepts. Through his creations Quentin Deronzier explores distorting ideas, always on the borderline between the real and the impossible. Quentin has worked with countless artists, personalities and brands around the world.  In my profession, one of my privileged moments is to spend long hours searching for the artist with whom I will collaborate on an artistic project. It was during one of my sleepless nights that I discovered the work of Quentin Deronzier.
His Instagram account appeared in my suggestions, and I remember being totally transported by his electric surrealist universe, close to that of James Turrell, as well as by his aestheticism straight out of a science fiction movie. 
At the time, I was working on a side project for the Paris Design Week festival for the Campari spirits brand, at the request of the Moma Event agency. It was about the opening of a temporary venue called “Red Galleria”, combining design, art and music. 

I quickly contacted Quentin Deronzier and asked him to create an immersive experience in response to the brand’s signature theme of Unlock the Unexpected. A dreamlike and immersive journey defying space and time.
Do constraints abolish all forms of improvisation in the creative process?
The artist Quentin Deronzier gives Acumen his point of view during an interview conducted in the offices of La PAC (film production company), which represents him.