How would you describe the man who carries your brand?
Our clientele is mainly composed of a male community, attracted by uniforms, a minimalist style, and in search of quality fabrics
What difficulties did you encounter in creating your brand?
Having taken our first steps on social networks as “influencers,” our clothing style has evolved over time, supported by a male community that was particularly passionate about ready-to-wear. When we finally managed to find and express our own identity in terms of clothing, we decided to devote ourselves entirely to the creation of our brand. It was difficult to give our brand an identity that could be dissociated from our past image as influencers.
Your brand is very minimalist, urban, what does Lownn mean to you?
Lownn represents for us a functional and comfortable brand, with a contemporary and timeless design, inspired by the utilitarian, and in view of the quality of the fabrics, particularly accessible. Lownn is our means of expression and creation
When is the next collection due?
The autumn/winter 2021 collection is planned for September. As usual, we have carefully chosen the fabrics that make up the pieces for this new collection, which remains true to Lownn’s identity of uniformity.
What are the Lownn brand’s bestsellers?
Our oversized pants, coats and shirts.
What if Lownn were a city?
That’s a good question. If you had to define a city that was closest to Lownn, it could very well be Tokyo! We are very sensitive to the Japanese men’s clothing culture, both classic and modern. In Tokyo, in popular districts like Harajuku, Shinjuku or Shibuya, we see in the streets Tokyoïtes who do not hesitate to upset the dress codes, displaying looks from the most sober to the most eccentric. We are particularly interested in the minimalist and monochromatic style, as well as the wide cuts that can be seen in this city.
What if Lownn were a movie?
Playtime by Jacques Tati! The subject of modernity and uniformity evoked in this film speaks to us. The minimalist atmosphere, the monochrome spaces, as well as the uniforms, join Lownn’s universe.