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Lownn, the renewal of the menswear

At a time when fashion is questioning its model, pushed by confinement, and when some luxury brands are rethinking the rhythm of collections to set their own schedule, the independent men’s ready-to-wear brand Lownn has long been committed to sustainability accessibility and ecology.
They demonstrated that functionality and quality can be combined to create an aesthetic in its own right.

Acumen Galerie Joseph met with Loïc and Swann Joachim, the two young designers behind Lownn’s success. 

When they decided to found their own men’s ready-to-wear brand Lownn in Paris in 2016, the brothers Loïc and Swann Joachim mixed hip-hop and classical culture to create their style. Parisian, refined and creative, their signature reinterprets utilitarian men’s clothing with a contemporary approach, combining their taste for uniforms and their particular attention to detail, cuts and manufacturing.

Lownn’s founders are not men who spend hours getting dressed. This is why they pay meticulous attention to the design, form and function of every piece in their collections. 


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