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Are you a meme cultured?

Focus on the Millennium Emblem 2.0

Playing on humor and absurdity, sometimes with irony or a touch of cynicism, memes certainly made you laugh during quarantine. Fashion, food, people, art and politics: no field escaped them! Now, we tell you all about this phenomenon that is so central to the daily life of Millennials.  

Acumen has selected for you the best meme accounts to follow, but beware: you might have trouble unsubscribing! 

It was in 1976 that the term appeared for the first time under the name of “mimesis”: Richard Dawkins, the English popularizer and theorist, defines this action as an imitation of a behavior. In 1996, the release of the first GIF popularized it and made it viral. Today, it is difficult to avoid the presence of this element of digital culture. Inspired by pop culture, the meme is emerging as the new tool of 2.0 counter-culture. Relayed within web communities sharing identical cultural codes, it is one of the emblematic chains of the Y generation. 

Viral cultural phenomenon, the same likes to divert or imitate behaviors using images, videos, GIF, … in a well-defined context. A meme, as simple as it may be, remains a creative element that aims to arouse emotion with a clear message. Appealing to creativity, it allows for a variation of tones and arouses enthusiasm, interaction, and virality. For some, it has even become a marketing technique!

No more expensive advertising campaigns when one viral meme is enough to propel a brand under the gaze of thousands of Internet users. 

More than just virtual entertainment, memes have impact beyond the symbolic when addressing political, social and cultural issues and making fun of them. In the age of LOL culture, they can be a formidable weapon. The greats of this world have not hesitated to use them to communicate, such as Donald Trump, a fervent adept of social networks, who has used this tool by hijacking the “Game of Thrones” series on numerous occasions to respond to his detractors, to the dissatisfaction of HBO, the channel that broadcasts the famous series. 

Creative and imaginative, has playing with codes and the absurd become an art in its own right? The question is debated, and some critics do not hesitate to categorize it as a new discipline. Indeed, by its original concept, the same refers to the idea of catharsis. The principle of collage is inspired by pop culture. Moreover, memes are new ways of looking at our society. Many works of art today are inspired by this trend, which is far from being ephemeral. In just a few years, memes have gone beyond the derisory and have become the perfect representation of a web generation, which, although expert in handling LOL, is nonetheless committed, viral and creative.  

les memes


With 145,000 subscribers, this is the fashion meme account that humorously revisits the sometimes too serious codes of the fashion planet. This year, it has even signed a collaboration with the magazine Gala and the ready-to-wear brand Maje. 




This young graphic designer and artist posts collages with an offbeat and urban spirit, dealing with current affairs and sexuality. 



THE ARTY MEME:  @jerrygogosian 

A true infiltrator in the art world, this anonymous yet well-informed instagrammer shakes up collectors and gallery owners by pointing out, with humor and irony, the excesses and shortcomings of this universe. 



THE FUNNY: @yugnat999

His favorite subjects: anything and everything! Described as “shitposting,” his publications are some of the funniest social networks. Daily life under the prism of humor and absurdity … sometimes in Frenglish!