Sustainable and Ethical brands to know

Since the health crisis, the design sector has been running in slow motion. This situation strongly impacted our relationship with clothes, objects, and forced us to apprehend them in a new way. There has been an overthrow, and the brands are forced to review the rules of the game and be more Sustainable and Ethical . Since the end  of the quarantine, consumers strongly question the foundations of the fashion sector, the permanent renewal of collections, and clothing sold in mass.

Galerie Joseph offers you its selection of sustainable and ethical brands that use their creativity  to encourage commitment to the animal and the environment cause. To offer a new way of consuming.

What was trendy a few months ago may not be trendy today. We buy clothes, accessories, design creations, which we quickly replace with others, and will surely turn to be neglected and replaced a few months later too.

It’s systematic, trends, collections, fashion shows, everything is going fast. Faced with the epidemic that the whole world has just experienced, there is a significant interest for greener consumption and production. So we looked at the ecological brands that do everything to make things happen.

 Helena Denize‘s stunning wooden bags

The brand presented its creations in one of the showrooms available for rental in the Haut Marais, at Galerie Joseph 78 Turenne in December 2019.

Bags in Jacaranda wood, practical, awesome, and timeless, with multiple elegant dimensions. Wood is the main material, an evidence for Helena Denize, who’s part of an approach that respects the environmental chain and is transparent.

Helena Denize is a stylist, she worked with Isabelle Marant, then at Maison Kitsuné. In 2019, she decided to create her own brand. Collections that celebrate authenticity, by giving fashion objects a soul, an aesthetic, and a new vision. While playing with organic materials to create new shapes, and colors of character. She combines craftsmanship and modernity by creating bags entirely carved by hand in Madagascar by craftsmen with unique techniques.

An eco-friendly brand, witch quality, traceability, style and ethics are exceptional.

 Beauty of materials at Selection M

A human adventure that combines design and respect for the material. Selection M is an online design shop that mixes styles for an interior that suits you. It’s also a space of love for plants, for vintage, crafts, and lifestyle. Decorative items, rugs, vintage furniture, linens. Impossible not to find your happiness at Selection M.

If you are looking for a custom piece of furniture, a particular object, Selection M is looking for you too.

Selection M organizes pop-up stores in France and is notably present in our space dedicated to the sale of design, lifestyle, and vintage furniture at Galerie Joseph 66 rue Charlot. To recreate a unique universe for an eco-friendly design.

 PR 0 9 R E 5 5 – No compromise between ethics and aesthetics. 

Founded by Zita Mészàros, Hungarian stylist and consultant, p r 0 9 r e 5 5 was present in September 2019 for the occasion of a pop-up store at Galerie Joseph 51 Rue Turenne. The brand is dedicated to women who are looking for a multidimensional brand, elegant, durable and easy to maintain. Her commitment is attached to her ethics and her awareness of the ecological emergency.

The clothes are refined, luxurious, minimalist. The complexity of their style and the meticulous attention to every detail gives a feeling of lightness through its fabrics. As well as its folds made with an ecological will.

You can wear pieces in different ways, for any type of occasion, with or without accessories, barefoot or with high heels, style has no limits.

 The Art of Transforming Fabrics with Stella McCartney

She isn’t only the daughter of Paul McCartney, she is above all a committed designer.

Stella McCartney knew how to stand out by exclusively using eco-responsible materials for her collections inspired by sport wear and tailoring. There’s no leather or fur in her clothing lines. Her women’s ready-to-wear brand proves that we can offer solutions to counter environmental disasters in the fashion industry.

She created the very first biodegradable jeans.

Denim is an essential in all wardrobes, but it’s also a massive use of pesticides and fertilizers, its production pollutes water and its recycling is very complex.

She therefore set herself the challenge of creating, in partnership with the sustainable jeans manufacturing company Candiani, to make biodegradable stretch denim, composed of yarns made from plants.

Result: a biodegradable stretch fabric free from plastics and micro-plastics. The Stella McCartney brand has assured that all of her jeans are made of organic cotton, and this new technology is produced in an environment free of toxic products.

A real breakthrough in the fashion industry.

DIOR, its Capture Totale line C.E.L.L. Energy

The LVMH group brand is transforming its formulas and packaging to offer a sustainable and committed cosmetic model.

Dior has a real influence in the industry. The brand announced that the composition of every new product of LVMH’s number 1 brand would consist of at least 85% natural ingredients and eco-designed packaging, lighter and without cellophanes. The industry is really changing.

Dior tries to reconcile nature and performance. For its new CELL Energy Total Capture, it uses 4 highly complex flowers: Peony, Longoza, an extremophilic plant from Madagascar, Jasmine and White Lys. To create a serum, a cream, and a lotion.

Dior advocates the radiance of the face, its vitality, its tone, its energy, its attractiveness, and its strength but above all its health. Their products are tested and the results are incredible.

This is a new approach to beauty that we are witnessing, which encourages you all to taking care of your health while using products that respect the environment.

The New Nike « Move to Zero » Collection

Ethical fashion at Nike.

The brand is committed to a new collection produced from organic cotton and recycled materials. An eco-friendly ready-to-wear line called Move to Zero. It’s a new range that’s part of an environmentally friendly approach.

The American brand creates t-shirts, sweatshirts and tracksuits using recycled polyester, sourced organic cotton, and natural dye. All the pieces in this new collection are produced in an eco-responsible manner at least 60% of it.

We shouldn’t forget the aesthetics! Inspired by the nineties, Nike unveils pieces straight from the Prince of Bel Air show with Will Smith. Move to Zero will revive fans of vintage and sportswear, who want to consume conscientiously.

The sportswear giant continues its momentum and sees sustainability as a new guideline. In particular, by launching a new collection of “Space Hippie” sneakers produced from factory waste. New “green” projects are in their way, hopefully some will follow it.

Brands are getting back on the rails by offering new ways to consume and produce such as Nike, Veja Sézane, Intimissimi, H&M, Mango..etc, they are creating new products for their consumers. Prices certainly exceed those of fast fashion brands, but these funds give hope to an industry that is engaged. And who will hopefully make more efforts by taking new initiatives.