A Fundamental Relationship with the Client

Her clientele is sophisticated and knowledgeable, but not necessarily elitist. Valéry Demure’s goal is to create a community of clients who are genuinely interested in jewelry. She wants to educate them and reassure them by helping them and guiding them.

“You should also know that the jewelry market is extremely saturated and confused. The client gets lost. We bring a qualitative and artistic point of view on the jewel.”

Today, the trend is to order jewelry. The client wishes to obtain a unique design, to choose their materials. He or she seeks to have a privileged relationship with the designer. This crisis won’t prevent jewelry lovers from obtaining the most beautiful creations that Valéry Demure highlights. But the situation is unprecedented, and for Valéry, this crisis will certainly change the habits of everyone in this field.

“I want to be organized. Object of Emotion, our platform, is only two years old. We must already structure and then we will see. I would like to find partners, investors, because I think our concept is promising, and for me this crisis will change consumption habits, and will give even more meaning to our approach. We have in these past two years obtained very encouraging results. I believe in collaborations and partnerships. Everything must be thought out and consistent. We must consider the long term, and not do everything in the short term.”

The current economic situation is a challenge for the brands put forward by Valéry Demure, but also for her customers.

“Orders placed by individual customers with Objet D’Emotion weren’t canceled or postponed. On the other hand, orders placed by stores with our showroom are much more complicated. Some customers are waiting to see how this crisis will develop, some customers postpone their orders to June, July. Everything is more or less in suspense. We have received orders but certainly not as many as normal.”

Valéry Demure remains positive despite the current situation.

“Our next showroom in June will certainly be digital because we have too little information on travel restrictions for buyers, on insurance problems for department stores that cannot delegate their teams … We don’t even know if the points sales after these closing weeks will have budgets to order from our brands. We expect to find our customers and buyers at the end of September-beginning of October in Paris and perhaps New York. At the moment, we don’t know how the situation will be affected. But we remain positive.”

This tasteful woman carries an endless love for jewelry and accessories. She chooses the brands with which she collaborates by following her instinct, and her heart. The designers she represents are all, without exception, demanding and are committed to creating jewelry of great beauty. Their values ​​and passions inspire them to produce artworks which are intended for a clientele that Valéry Demure absolutely wants to guide, educate, and inspire. She’s a woman who loves jewelry, because we can own it, but it owns us too. And this is a strength for Valéry.