When luxury fashion brands are mobilizing against Coronavirus
The big names in luxury are not just fervent defenders of glitter galore and patronage that cost a fortune. Today, more than ever, major groups and artistic directors are committed to funding, producing, and developing solutions to the coronavirus pandemic. The fashion industry is helping efficiently and accurately to slow the spread of Covid-19.
The large group has been present in Italy to confront the virus, and this for several weeks. All of the group’s brands operate in Italy. Kering has offered a generous donation of 2 million euros to a multitude of local organizations responsible for care. In the regions of Lombardy, Veneto, Tuscany and Lazio, Kering is trying to further support the health system, having the initiative to contribute, and to fight relentlessly against Covid-19.
The number 1 is not only celebrating its success. But is present in the good and bad times of the French nation. The luxury group has monopolized three of its French perfume production sites: Christian Dior, Guerlain and Givenchy. To produce a large quantity of hydro alcoholic gel, which will be distributed free of charge to many hospitals. Then a second mobilization was ensured by Bernard Arnault to supply 10 million surgical masks in France.
The luxury house unselfishly supports the struggle of health professionals in Italy and the rest of the world.
The Italian luxury brand has announced a donation of 2 million euros for two crowdfunding campaigns.
Gucci also called its global community, directly and indirectly on social networks, newsletters, etc. To unite in order to collect additional funds which will be used to provide medical equipment.
To then finance the researchers who work on vaccines and treatments.
Alessandro Michele, artistic director and Marco Bizzarri stated: “This pandemic calls us to an unprecedented task, but we are responding firmly with our support for the selfless work that health professionals, doctors and nurses do every day to fight against COVID-19, in Italy as in the rest of the world ”.
Dolce & Gabbana, Chanel, Ralph Lauren, Burberry, solidarity brands with big hearts.
50,000 masks supplied by Chanel to hospital staff, and new masks pending approval. Then 1.2 million euros paid to contribute financially to the emergency financial services and funds of hospital structures.
Dolce & Gabbana is committed to funding a major scientific study. The Italian fashion house wishes to support research to develop the best diagnostic and therapeutic tools.
Major brands are taking important steps to help their teams and their communities get through this unique crisis.