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When fashion brands fight against Coronavirus

The world has been affected by the coronavirus for several months. To address the health problem, the major fashion brands are committed.
Between the world of jewelry, cosmetics and textiles, projects have been launched. Fashion brands want to support and help healthcare professionals, doctors and nurses to fight coronavirus.
The mobilization of major brands has stirred the commitment of so many others, and around the world we are witnessing a wave of solidarity.

Galerie Joseph offers atypical spaces for rent in the Marais, for all types of events such as showrooms during Paris Fashion Week, would like to present you the fashion brands that have invested themselves.
Each has its own way to maintain an ounce of kindness, generosity and cooperation, and to save the whole world from this virus that surrounds us between four walls.

Creative ideas are there. Production is running to keep the ships of the greatest captains afloat. Those who govern our security in the middle of battlefields such as hospitals.

Fashion brands are only at the beginning of their struggles against the coronavirus epidemic. And on all continents, we are grateful.

When luxury fashion brands are mobilizing against Coronavirus

The big names in luxury are not just fervent defenders of glitter galore and patronage that cost a fortune. Today, more than ever, major groups and artistic directors are committed to funding, producing, and developing solutions to the coronavirus pandemic. The fashion industry is helping efficiently and accurately to slow the spread of Covid-19.


The large group has been present in Italy to confront the virus, and this for several weeks. All of the group’s brands operate in Italy. Kering has offered a generous donation of 2 million euros to a multitude of local organizations responsible for care. In the regions of Lombardy, Veneto, Tuscany and Lazio, Kering is trying to further support the health system, having the initiative to contribute, and to fight relentlessly against Covid-19.


The number 1 is not only celebrating its success. But is present in the good and bad times of the French nation. The luxury group has monopolized three of its French perfume production sites: Christian Dior, Guerlain and Givenchy. To produce a large quantity of hydro alcoholic gel, which will be distributed free of charge to many hospitals. Then a second mobilization was ensured by Bernard Arnault to supply 10 million surgical masks in France.


The luxury house unselfishly supports the struggle of health professionals in Italy and the rest of the world.
The Italian luxury brand has announced a donation of 2 million euros for two crowdfunding campaigns.
Gucci also called its global community, directly and indirectly on social networks, newsletters, etc. To unite in order to collect additional funds which will be used to provide medical equipment.
To then finance the researchers who work on vaccines and treatments.
Alessandro Michele, artistic director and Marco Bizzarri stated: “This pandemic calls us to an unprecedented task, but we are responding firmly with our support for the selfless work that health professionals, doctors and nurses do every day to fight against COVID-19, in Italy as in the rest of the world ”.

Dolce & Gabbana, Chanel, Ralph Lauren, Burberry, solidarity brands with big hearts.

50,000 masks supplied by Chanel to hospital staff, and new masks pending approval. Then 1.2 million euros paid to contribute financially to the emergency financial services and funds of hospital structures.
Dolce & Gabbana is committed to funding a major scientific study. The Italian fashion house wishes to support research to develop the best diagnostic and therapeutic tools.

Major brands are taking important steps to help their teams and their communities get through this unique crisis.

Ana Khouri Jewerly

When jewelry, and fashion brands commit to fighting the coronavirus

The jewelry houses are not absent in this fight against the health problem. Many jewelry brands have signed up and announced plans to counter the COVID-19 virus


The jewelry brand is organizing a contest on the house’s Instagram page. She invites her subscribers to answer a question, with 200 euros to pocket by the winners. But also 200 euros will be donated to medical research against the coronavirus. Discover the question every evening at 7:30 p.m. to try to win and contribute to the rise of a new era of solidarity.

Ana Khouri

The designer is making her contribution after the wave of mobilization to help caregivers cope with the pandemic. The brand will donate 100% of the funds from one of its pieces to the organization of doctors without borders. This jewel is none other than the Miriam ring, adorned with blue sapphires.
Blue, a color that symbolizes hope, protection and peace.

Like most ready-to-wear brands, Lou.Yetu, Delfina Delettrez and Leda Madera will donate a percentage of their turnover to medical structures.

“Because it is important to stay united even if the distance separates us.”

Les marques de mode présente sur le ring pour lutter contre le covid 19

H&M, Sézane, Ba&sh, Claudie Pierlot,… Fashion brands are present on the ring

A few weeks ago, a breath of sports amazed the 7 Bachaumont space of Galerie Joseph.
H&M was present in its immersive studio in collaboration with P.E Nation in the Marais.
Today, the brand has made its supply chain available for the production of personal protective equipment. Masks, gloves, gowns, which will be provided to hospitals, and to health sector personnel. The H&M Foundation also donated $ 500K to the World Health Organization.

Sézane, the favorite fashion brand of parisian women

The favorite brand of Parisian women has also brought a lot of help during fires in Australia. Today, it is committed to fighting the pandemic by paying concrete financial support of 10% of its profits from sales to emergency aid funds for the foundation of hospitals in France.

Claudie Pierlot

The brand has shown distinguished creativity in supporting and thanking medical staff. The ready-to-wear brand to organize the “ClaudieThanksYou challenge” on these social networks. She will donate 10 euros to solidarity funds to fight the Coronavirus epidemic for each photo shared with the hashtag It will take on an incomparable scale to give meaning to this global struggle.


Nike has raised 15 Million dollars. Its leaders and the Nike Foundation have announced several donations to fight COVID-19. Donations that will go to food banks and scientific research.

Sandro, Zadig et Voltaire, Ba&sh, AMI, and other brands are showing their generosity by donating profits from sales to medical, social, and scientific institutions. To make their contributions during this fierce struggle.

A pathway inviting collective effort has sounded in one of the largest industries, and this concentration of solidarity is exceptional.