A new collaboration between two large brands

H&M, as a brand, needs to introduction. The Swedish giant has long proved its worth. The brand has established itself as a reference since its creation in 1947, after collaborating with Haute Couture houses such as Versace and Kenzo, or with artists such as Katy Perry, Beyoncé, Rihanna… Today, it is sitting hight on the podium of the most influent European ready to wear brands.

This spring, it revealed the contents of its collaboration with another brand, P.E Nation, at the 7 Bachaumont.

P.E Nation is an Australian activewear and sportswear clothing brand for women. It heavily promotes personal expression and the blurring of labels. P.E Nation is characterized by its style, which is both functional and flattering on all body types. It is also defined by its combination of athleisure and properly athletic articles of clothing, which adapt to every situation — both the most casual, or the most physically demanding of circumstances. But the brand is not only about streetwear : it also upholds strong lifestyle principles and engagements… Indeed, P.E Nation is a sustainable brand in many respects, especially when it comes to the environment. Each of the articles of clothing created for this collaboration with H&M was made, when possible, with green materials. Organic cotton and recycled polyester make up the collection exhibited in the 7 Bachaumont immersive studio in the Marais.