An Ephemeral Apartment that Makes You Want to Settle There
For the very first time Wilo & Grove presents its Christmas Pop-Up store in the Montorgueil District, a district well known not only for its atypical and original boutiques but also its theaters. It is within the Bachaumont space of Galerie Joseph that the magnificent Christmas pop-up store in Paris takes place for almost a month. The Bachaumont space is one of the most incredible spaces of Galerie Joseph. It has an elegant storefront and large windows overlooking the pedestrian street, which offers people excellent visibility into the store. Its 200 m² is divided into two floors with a beautiful glass roof diffusing appreciable natural light on the ground floor and solid wood parquet on the first floor, which offers a warm style. It is therefore in a vast and welcoming environment that the Christmas Pop-Up store is installed. The idea of Wilo & Grove is to reproduce ephemeral apartments with all the works of its artists, which make us want to settle down and stay there.
The artists in the pop-up store that are chosen by Wilo & Groves are more than just the titles given to them. They are talented people, lively, and full of ideas, personalities, and inspirations. These artists prove that the art market is not one designated for few but is accessible to all. Wilo & Grove decided to flip our vision of art upside down so that we can finally understand it better and welcome it at home.
During this magnificent Christmas pop-up store event in Paris, you also have the chance to discover the fabulous partners of Wilo & Grove. These partners are experts in the field of interior decoration.
Never the same and always original, the transient boutiques of Wilo & Grove have then the knack to gather artists and collectors in amazing, nonconformist places, differing greatly from galleries’ classic style in Paris. We run there to be surprised, discover the latest news from this duo, choose THE unique gift for THE unique person or treat ourselves with one of the works on display. It is truly an artistically magical Christmas!